Tan lines are best when they are the mark of a good time.

 

Interactive Print

Each print ad has a real Polaroid attached to the page.

Each print ad has a real Polaroid attached to the page.

 
 
The reader peels off the picture to reveal Havaianas branding underneath —

The reader peels off the picture to reveal Havaianas branding underneath —

 
 
— and the back of the Polaroid engages the reader.

— and the back of the Polaroid engages the reader.

 
 
 
 
 
 
 
 
 

Additional CW: Anh Nguyen
Photographer: Darren Martin